main menu page title feature menus content footer
My Florida C F O

CFO's Initiatives

Stay Connected

Follow the
Department of
Financial Services

Sign up for the CFO's

Press Release

News   RSS RSS   Press Office   Archive

CFO Sink Issues Immediate Final Order to N.J.-based National Trade Business Alliance of America, Affiliates


CONTACT:  Tara Klimek or Nina Banister
(850) 413-2842     

Sink urges consumers to avoid doing business with any of the companies
TALLAHASSEE – Florida Chief Financial Officer Alex Sink today announced the Department of Financial Services has issued an Immediate Final Order against New Jersey-based National Trade Business Alliance of America (NTBAA), National Alliance Association (NAA) and several affiliates, ordering the entities to stop the unauthorized sale of health insurance in Florida. 
The department became aware of the unauthorized activities when consumers began to complain about unpaid claims and problems getting premium refunds, and the department’s Division of Agent and Agency Services, Bureau of Investigation, launched an investigation.
“Floridians deserve the most ethical, upfront services from insurance agents and agencies, and that is why Florida requires agents and agencies to be licensed,” said CFO Sink, who oversees the department.  “Any consumers who have purchased coverage from these entities are urged to call my office.”
Nearly 800 Florida consumers have signed up for the health plans marketed by these entities, which have been selling their unauthorized products in Florida since at least August 2006.  The agencies marketed the insurance via blast facsimile and collected premiums by automatic bank withdrawals. The marketing Web site for the entities is
Consumers can file a complaint or verify licensure of an insurance agency or company by calling the department’s Consumer Helpline at 1-877-MyFLCFO or logging on to
Neither NTBAA, nor NAA nor their president, Thomas J. Sullivan, has an insurance agent license issued by the department. Similarly, neither Affinity Health Plans nor National Alliance Healthcare, operating as the affiliated insurance companies, has ever been granted a Certificate of Authority from the Office of Insurance Regulation, which also issued an Immediate Final Order today. 
The department’s Order requires the entities to provide a detailed list of the names, contact information and claims information for all Florida policyholders within 10 days.
As a statewide elected officer of the Florida Cabinet, Chief Financial Officer Alex Sink oversees the Department of Financial Services, a multi-division state agency responsible for management of state funds and unclaimed property, assisting consumers who request information and help related to financial services, and investigating financial fraud. CFO Sink also serves as the State Fire Marshal.